International product research and preparation

Summary and objectives Firstly, the course aims to place students in the international context surrounding those who ask themselves the following question: “I want to export, but where do I begin?”. In response, students are taught which are the first steps to be taken within the business, how to take them, how to focus on the target foreign market(s) and, above all, how to seek, find and work with all those providers of foreign trade services that can be of key help in securing their first international sale.